I was recently asked by Marissa Wilson of Enplug to give my thoughts on marketing for the financial industry in 2016. Below is my response. At the bottom is a link to the full article with what myself and a couple of other industry leaders had to say.
“For marketers in the financial industry, embracing new technology can be an uphill challenge. With legal and compliance chiming in and an overall mistrust of banks within the general public, it isn’t easy.
Instead of worrying about checking off their social media to-do list, or jumping on board with the latest and greatest technology, banks need to leverage their data to better understand and serve their existing client base.
We see an incredible opportunity for banks to deliver much more personalized, relevant and timely messages to their current customers. We often get so excited about using technology that we forget about the human beings on the other end. Better to understand and nurture what you have than always be looking for more.” — Dan Brill, Creative Evangelist