9 Bank Marketing Ideas for 2016

Creative Evangelist at HyperDrive Interactive I FanMail Marketing I Founder, Brill Creative

I was recently asked by Marissa Wilson of Enplug to give my thoughts on marketing for the financial industry in 2016. Below is my response. At the bottom is a link to the full article with what myself and a couple of other industry leaders had to say.

 

“For marketers in the financial industry, embracing new technology can be an uphill challenge. With legal and compliance chiming in and an overall mistrust of banks within the general public, it isn’t easy.

Instead of worrying about checking off their social media to-do list, or jumping on board with the latest and greatest technology, banks need to leverage their data to better understand and serve their existing client base.

We see an incredible opportunity for banks to deliver much more personalized, relevant and timely messages to their current customers. We often get so excited about using technology that we forget about the human beings on the other end. Better to understand and nurture what you have than always be looking for more.”  — Dan Brill, Creative Evangelist

 

Read Marissa’s full blog post here

 

HTML5 and video in email

Published October 14, 2009 by David Greiner

As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come. While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new technology for some time.

One particular area of interest to me was the HTML5 tag. The aim of this tag was to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. While the dream of a universal codec appears unlikely, one clever project has surfaced that uses the tag for browsers that support it and falls back on traditional video options for those that don’t.

… read more: http://www.campaignmonitor.com/blog/post/2905/html5-and-video-in-email/

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