Record labels reap more than $1 billion selling Spotify stakes

Spotify
Published on .

Two of the three major record labels stand to gain more than $1 billion after selling stakes in Spotify Technology SA, the streaming music company that went public last month.

Warner Music Group sold 75 percent of its stake in Spotify for approximately $400 million, CEO Steve Cooper said on a call with analysts Monday. Sony’s record label has sold about half of its stake for $750 million, according to a regulatory filing.

Spotify has proven to be a boon for the record labels, even as they remain a shadow of their former selves. Royalty checks from the streaming service have helped boost music-industry sales three years in a row.

“We were the first major music company to announce that we would share proceeds with our artists from the sale of equity in digital services — in this case, Spotify,” Cooper said.

“Just so there won’t be any misinterpretation about the rationale for our decision to sell, let me be clear: We’re a music company, and not, by our nature, long-term holders of publicly traded equity. This sale has nothing to do with our view of Spotify’s future.”

Universal Music Group, the third major label, didn’t immediately respond to a request for comment about its stake.

Spotify granted the record labels equity as part of rights negotiations years ago, when the company held a fraction of its current value. Sony amassed the largest stake of any label.

Spotify has steadily added subscribers in recent years, but it was dealt a setback last week when its latest quarterly growth didn’t match investor expectations. Its shares fell more than 9 percent on Thursday and Friday following the results.

— Bloomberg News

9 Bank Marketing Ideas for 2016

Creative Evangelist at HyperDrive Interactive I FanMail Marketing I Founder, Brill Creative

I was recently asked by Marissa Wilson of Enplug to give my thoughts on marketing for the financial industry in 2016. Below is my response. At the bottom is a link to the full article with what myself and a couple of other industry leaders had to say.

 

“For marketers in the financial industry, embracing new technology can be an uphill challenge. With legal and compliance chiming in and an overall mistrust of banks within the general public, it isn’t easy.

Instead of worrying about checking off their social media to-do list, or jumping on board with the latest and greatest technology, banks need to leverage their data to better understand and serve their existing client base.

We see an incredible opportunity for banks to deliver much more personalized, relevant and timely messages to their current customers. We often get so excited about using technology that we forget about the human beings on the other end. Better to understand and nurture what you have than always be looking for more.”  — Dan Brill, Creative Evangelist

 

Read Marissa’s full blog post here

 

HyperDrive Announces Acquisition Of Brill Creative

HyperDrive Acquires Cincinnati Design Firm, Expanding Strategic
Creative Capabilities For Consumer Brand Clients

Pioneer of digital marketing adds Brill Creative to its roster of companies

Indian Hill, Ohio – October 11, 2015 – HyperDrive, a 15 year old digital marketing agency, today announced the acquisition of Blue Ash, Ohio, branding and design firm Brill Creative.

Opening its doors on January 1st 2001, HyperDrive is the first company in the Greater Cincinnati area to offer 1-to-1 relationship-driven digital marketing services. “We were founded on the first day of a new century based on the idea that marketing had changed fundamentally,” said Founder and CEO Dan Heimbrock. “HyperDrive started offering customer engagement, growth and retention strategies that were ahead of the curve, and they still are today,”

Also in 2001, HyperDrive established the first agency relationship with today’s leading email marketing service provider, ExactTarget (now Salesforce Marketing Cloud). Over the years, this relationship also helped spawn two HyperDrive other companies unique to the digital ecosphere – brand-fan email marketing specialist FanMail Marketing and content marketing automation software developer, StoryPorts.

Dan-Heimbrock – HyperDrive Interactive“We have a data-driven marketing mindset that believes consumers and B2B buyers deserve respect through timely, personalized and highly relevant messages from the brands they love,” said Heimbrock. “The addition of Brill Creative will further enhance our creative capabilities and we’re poised to raise the bar when it comes to delivering positive returns for our clients.”

HyperDrive believes the addition of Brill Creative adds more ways to satisfy complex client needs that require expert digital strategy, eye-catching design and targeted delivery.

Dan Brill - Brill Creative“Our creative concepts and high level design execution will combine well with HyperDrive’s analytics-driven and ROI-based strategic programs,” said company founder Dan Brill. “I feel that by working together we’ll be able to unlock untapped potential that provides quick and nimble response to client needs when it matters most.”

About HyperDrive

Headquartered in Northeast Cincinnati, HyperDrive is one of the nation’s leading direct-to-consumer marketing firms. The company develops digital marketing strategy, permission-based email marketing, CRM systems, online demand generation and creative branded experiences. Its growing client roster features Cincinnati area companies including LaRosa’s Pizzerias, Advance Pierre Foods, and Rent-2-Own; as well as national brands Dreamfields Pasta, Sysco Foods, and Crystal Deodorants. http://www.hyperdrivei.com

About Brill Creative
With offices currently in Blue Ash, Ohio, Brill Creative provides full-service branding and design services already enjoyed by a strong roster of B2C and B2B clients including Fifth Third Bank, AAA Allied Group, Transitions, Inc., and US Bank. http://www.brillcreative.com

Branding & website development (Healthcare)

Eperture-Responsive-website-mockup-Brill-Creative-web

Brill Creative was recently tasked with creating a new brand identity and website for Eperture. In their own words: “Eperture’s mission is to provide configurable technologies for solving client-centric challenges with easy to use solutions. The market for these solutions can be anywhere from commercial support for the elderly to home healthcare, health data management, hospital release patient support, telemedicine and home/facility healthcare support.”

We had a great experience working with the client. In fact, the response to the final logo comp was “BEAUTIFUL!” … and I think this comment from the owner sums it up pretty well:

I am so pleased with how well the website is coming along.  … when you are done with Eperture, would you create a website for another ‘to-be’ business of mine?

It doesn’t get much nicer than that.

Deliverables: logo and identity set / digital brand assets page / responsive website development / social media assets

 

Learn more about Eperture via Facebook: https://www.facebook.com/eperturedailydo

Website: http://eperture.net

Twitter: https://twitter.com/EpertureDailyDo

Should You Customize Your SEO Strategy for Specific Niches?

Great article by: Brian Harnish

Don’t let anyone fool you. SEO is not rocket science. There is a general formula with four major components to SEO that all SEOs follow if they want to be successful with their campaign: content, links, on-page optimization, and social media.

The big component that the success of your campaign hinges on is depth.

The appropriate depth of your efforts depends on the niche and by what your competition is doing. Developing an appropriate strategy requires thinking, analysis, and time.

As if that is not enough, you need to consider the different goals of SEO. Rand Fishkin on Moz covers these in much depth here: The 6 Goals of SEO – Choosing the Right Ones for Your Business, so I will only provide a tiny synopsis of the different goals: SEO for raw traffic, SEO for E-Commerce Sales, SEO for Mindshare and Branding, SEO for lead acquisition and direct marketing, SEO for reputation management, and SEO for ideological influence.

You must choose your tactics for SEO based on the goals you have set for your business, as well as the different depth in strategy required by your niche.

In order to beat your niche’s competition, you must first execute proper research for your niche, beginning with the general components of SEO: Market research, competitor research, keyword research, content, links, on-page optimization, and social media.  READ THE FULL ARTICLE

Arthritis Foundation Bone Bash 2015

Larger-FB-Post-Template_Bone-Bash-2015_A

Brill Creative is proud to be serving as Marketing Chair again this year for the 10th Anual 2015 Arthritis Foundation Bone Bash event. What’s even more exciting is the location this year… the Masonic Center, downtown Cincinnati. An amazing building full of history and the perfect backdrop for our special occasion. Very exciting! ‪#‎charity‬ ‪#‎masonry‬ ‪#‎arthritis‬ ‪#‎bonebash‬

http://bonebash.org
https://www.facebook.com/cincibonebash
http://www.cincinnatimasoniccenter.com

Responsive Website Design & Development for the Arthritis Foundation’s 2014 Bone Bash

Bone Bash promo comps_Responsive siteBrill Creative is a proud sponsor of the 2014 Arthritis Foundation’s 9th Annual Bone Bash event. We’re helping revamp just about everything and here’s a peek at the latest… a new fully responsive website! Be sure to check out www.bonebash.org and grab your tickets because this event Does sell out. Keep your eyes peeled for more artwork and updates as we get closer to the event. And than you for looking!  — Brill Creative – for the greater good.

 

Video of our U.S. Bank Hot Air balloon in flight!

We recently shared images of the completed U.S. Bank hot air balloon that Brill Creative had concepted and designed well over a year ago. We now have some excellent footage of the balloon in a recent interview with its pilot! Great stuff, thanks for sharing USB!

Ok, so I lost a year

You may (or may not have) notice that the blog seems to have not been updated for quite some time… Not the case. It was very current up until some website overhauls and moving around / deleting of databases just a few weeks ago. Long story short, I goofed up and lost my last year worth of blog post. Now, if this were a client I could have bit it and paid GoDaddy $150 to restore that data for me. But I decided to just let it go, be happy with what I had and start fresh with 2014. Who cares about what happened yesterday? We’re moving froward! So, for those wondering “has he not updated his blog since Feb. of 2013?” … now you know.  – db

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