9 Bank Marketing Ideas for 2016

Creative Evangelist at HyperDrive Interactive I FanMail Marketing I Founder, Brill Creative

I was recently asked by Marissa Wilson of Enplug to give my thoughts on marketing for the financial industry in 2016. Below is my response. At the bottom is a link to the full article with what myself and a couple of other industry leaders had to say.

 

“For marketers in the financial industry, embracing new technology can be an uphill challenge. With legal and compliance chiming in and an overall mistrust of banks within the general public, it isn’t easy.

Instead of worrying about checking off their social media to-do list, or jumping on board with the latest and greatest technology, banks need to leverage their data to better understand and serve their existing client base.

We see an incredible opportunity for banks to deliver much more personalized, relevant and timely messages to their current customers. We often get so excited about using technology that we forget about the human beings on the other end. Better to understand and nurture what you have than always be looking for more.”  — Dan Brill, Creative Evangelist

 

Read Marissa’s full blog post here

 

How to Create Memorable, Shareable Emails

October 12, 2015 // 12:00 PM

How to Create Memorable, Shareable Emails [Infographic]

Written by Lindsay Kolowich | @

When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?

For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable — and definitely not worth passing on to others.

Memorable promotional emails are a dime a dozen — and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks.

One big reason for lack of memorable email content? Poor mobile experience. As of June 2015, 48% of emails are being read on mobile devices … but only 56% of B2C brands are using mobile-friendly design techniques for their promotional emails.

Email marketers need to focus on creating email content that’s not only helpful, but also memorable and shareworthy. For tips on how to create more memorable emails, check out the infographic below by Litmus and Fluent.

— Article Source

Want great email marketing? If so, we should talk. Click here.

New Twitter Header Dimensions

Credits: post and template inspired by the amazing and ultra talented Canadian Pauline Cabrera @Twelveskip. Known for potent & thought provoking Blog headlines (like this one), blog posts and absolutely stunning templates similar to the one you see below. Check her out.


As most of you may already know, Twitter has rolled out their brand new design for everyone. Here’s some info and a template to help you get the most out of it without pulling your hair out.

TWITTER HEADER SIZE

Recommended Dimensions (6-10-14)

Twitter’s recommended dimensions for header photo is 1500px in width X 500px in height. But the size that we’ve found works really well is:

  • 1500px (width) X 421px (height)

You Should Use This Template

Twitter’s new header setup can be a bit complicated. You will lose the original quality of your image after the upload, so I suggest you to save your work in its highest quality.

Another problem is, the whole content of your image won’t fit in the header since it automatically gets cropped and upscaled for some reason, so you need to know the “visible” and “invisible” areas to make sure your followers can view what you want them to see on your header photo. Here’s the template I’ve made:

twitter-header-template-brillcreative

Click the image above to download the original size.

  • This template has been tested in different screen resolutions and in Twitter app using iPhone (5).
  • Do not add anything in the “invisible areas” or they will not show up.
  • You may still use the “invisible on iPhone app” parts but I suggest not to put anything important in those areas.

If you need help designing a creative new Twitter Header or any other custom graphics please don’t hesitate to reach out, we’re happy to discuss it with you:

danbrill@brillcreative.com

TEDxCincinnati and Brill Creative Make it Happen

Brill Creative is proud to partner with TEDxCincinnati and the TEDxCincinnatiWomen team to bring this exciting and inspirational event to our area. Much like the TED.com founders we too believe passionately in the power of ideas to change attitudes,lives and ultimately, the world.

Visit the site, learn more, get involved or become a sponsor yourself.

Public Distrusts Social Networks

There’s widespread concern about privacy on these networks, according to a new survey

May 25, 2010 – Mark Dolliver

The presence of one’s near and dear ones on an online social network doesn’t stop people from being wary of the network itself, according to the findings of a Vision Critical survey released this month.

Respondents to the polling (fielded online in March) were asked how trustworthy they think online social networks are. Few of the U.S. respondents said they regard such networks as “completely trustworthy” (5 percent) or “very trustworthy” (11 percent). Thirty-five percent rated them “fairly trustworthy.” Nearly half said they’re “not very” (32 percent) or “not at all” (17 percent) trustworthy. (The polling was also conducted among adults in Canada and Britain, but this story focuses solely on the U.S. responses.)

Privacy is clearly an underlying concern behind such broad distrust. Sixty-three percent agreed with the statement, “I am very concerned about my privacy on online social networks.” Fifty-five percent agreed that they “worry that online social networks are selling my personal information to advertisers.”

The survey also asked respondents whether they agree with the statement, “I don’t mind online social networks using my personal preferences to target ads I see because it means they’ll be more relevant.” Six percent “agreed strongly” and 20 percent “agreed moderately.” But they were far outnumbered by those who “disagreed moderately” (23 percent) or “disagreed strongly” (30 percent, with the rest declining to choose or saying the question doesn’t apply to them).

It’s not as though word of mouth from family and friends is regarded as gospel. Fewer than half (47 percent) rated as “completely” or “very” trustworthy “friends/family/contacts discussing or recommending a brand/product” in the context of a social network.

Despite such negative opinions, though, 48 percent agreed that online social networks “are good places for brands/products to advertise to consumers.” Indeed, 18 percent said they’ve “purchased a product because of something I saw on an online social network,” with the figure rising to 28 percent among the 18-34-year-olds.

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