HyperDrive Announces Acquisition Of Brill Creative

HyperDrive Acquires Cincinnati Design Firm, Expanding Strategic
Creative Capabilities For Consumer Brand Clients

Pioneer of digital marketing adds Brill Creative to its roster of companies

Indian Hill, Ohio – October 11, 2015 – HyperDrive, a 15 year old digital marketing agency, today announced the acquisition of Blue Ash, Ohio, branding and design firm Brill Creative.

Opening its doors on January 1st 2001, HyperDrive is the first company in the Greater Cincinnati area to offer 1-to-1 relationship-driven digital marketing services. “We were founded on the first day of a new century based on the idea that marketing had changed fundamentally,” said Founder and CEO Dan Heimbrock. “HyperDrive started offering customer engagement, growth and retention strategies that were ahead of the curve, and they still are today,”

Also in 2001, HyperDrive established the first agency relationship with today’s leading email marketing service provider, ExactTarget (now Salesforce Marketing Cloud). Over the years, this relationship also helped spawn two HyperDrive other companies unique to the digital ecosphere – brand-fan email marketing specialist FanMail Marketing and content marketing automation software developer, StoryPorts.

Dan-Heimbrock – HyperDrive Interactive“We have a data-driven marketing mindset that believes consumers and B2B buyers deserve respect through timely, personalized and highly relevant messages from the brands they love,” said Heimbrock. “The addition of Brill Creative will further enhance our creative capabilities and we’re poised to raise the bar when it comes to delivering positive returns for our clients.”

HyperDrive believes the addition of Brill Creative adds more ways to satisfy complex client needs that require expert digital strategy, eye-catching design and targeted delivery.

Dan Brill - Brill Creative“Our creative concepts and high level design execution will combine well with HyperDrive’s analytics-driven and ROI-based strategic programs,” said company founder Dan Brill. “I feel that by working together we’ll be able to unlock untapped potential that provides quick and nimble response to client needs when it matters most.”

About HyperDrive

Headquartered in Northeast Cincinnati, HyperDrive is one of the nation’s leading direct-to-consumer marketing firms. The company develops digital marketing strategy, permission-based email marketing, CRM systems, online demand generation and creative branded experiences. Its growing client roster features Cincinnati area companies including LaRosa’s Pizzerias, Advance Pierre Foods, and Rent-2-Own; as well as national brands Dreamfields Pasta, Sysco Foods, and Crystal Deodorants. http://www.hyperdrivei.com

About Brill Creative
With offices currently in Blue Ash, Ohio, Brill Creative provides full-service branding and design services already enjoyed by a strong roster of B2C and B2B clients including Fifth Third Bank, AAA Allied Group, Transitions, Inc., and US Bank. http://www.brillcreative.com

Branding & website development (Healthcare)

Eperture-Responsive-website-mockup-Brill-Creative-web

Brill Creative was recently tasked with creating a new brand identity and website for Eperture. In their own words: “Eperture’s mission is to provide configurable technologies for solving client-centric challenges with easy to use solutions. The market for these solutions can be anywhere from commercial support for the elderly to home healthcare, health data management, hospital release patient support, telemedicine and home/facility healthcare support.”

We had a great experience working with the client. In fact, the response to the final logo comp was “BEAUTIFUL!” … and I think this comment from the owner sums it up pretty well:

I am so pleased with how well the website is coming along.  … when you are done with Eperture, would you create a website for another ‘to-be’ business of mine?

It doesn’t get much nicer than that.

Deliverables: logo and identity set / digital brand assets page / responsive website development / social media assets

 

Learn more about Eperture via Facebook: https://www.facebook.com/eperturedailydo

Website: http://eperture.net

Twitter: https://twitter.com/EpertureDailyDo

Concepts for AAA Allied Group

AAA-RAINBOW-RETRO COMP_72-1500px

We recently got a call from the marketing team at AAA Allied Group. Their go-to agency had fallen short on some recent deliverables leaving the team in a bind to get some solid concepts. AAA had recently purchased Rainbow Car Wash, a long standing neighborhood favorite for many, and is in the process of a name change and renovation. They needed fun, branded concepts that stayed true to the old-school, retro vibe of the car wash so many had grown to love. They needed to convey the name change to ‘AAA Auto Wash’ as well as other key factors such as: no AAA membership required, same great service as always, no tipping, and that enhancements were being made that would allow for an even better, faster car wash experience. Our writer set out on task by first visiting the car wash herself and experiencing Rainbow first hand. She took notes and photos and reported back. We got to work developing some fun copy approaches and researching vintage signage that felt appropriate.  In the end we developed a great set of materials: banners, signage, window clings / floor graphics and coupon flyers. The AAA team all loved the end product. And we delivered on very short notice while sticking to the budget. Included here is just one of the initial concept sets we provided.  Thanks for looking, Dan

Brand Development for Transitions Inc., Northern Ky

Brill Creative_Transitions In NKy Branding 2014_web

I feel very blessed to be handling the complete brand overhaul for Transitions Inc Northern Ky. Here’s a peek at where things are so far: The logo and identity is well under way with a slew of materials on the plate for development…

Our thought process for this mark: The triangle and circle tie into AA and recovery … the Pyramid is the strongest physical shape and equals: Unity / Recovery / Service… as well as a 3 part disease: Physical / Mental / Spiritual. The circle equals: oneness / unity / perfection.

The Phoenix is symbolically synonymous with the addict hitting bottom, then picking themselves back up and taking the necessary steps towards their recovery. It’s also, in my eyes, symbolic of relapse and the unfortunate fact that relapse is a part of recovery for the majority. It rises and falls and rises again… always coming back from the ashes… “fall seven times stand up eight”

We’ll continue to post additional creations as we move through print collateral, print & digital advertising campaigns, video and photo shoots, fundraising campaigns, a new responsive website and lots more.

Thanks for looking and please check out their FB page, like it, share it and make others aware of the life saving work this long-standing and highly successful local organization is doing.
https://www.facebook.com/transitionsinc
#branding #brillcreative #transitionsinc #addiction #recovery #AA

Logo Development & Brand Identity for YogaPro Academy & Wellness

Larger FB Post Template_Brill Creative_2014_YogaPro Academy

We’ve been busy in the studio and kinda quiet on the social channels lately, so here’s a peek at one of the new brand development projects we are working on: YogaPro Academy & Wellness will offer a unique blend of Yoga & Meditation geared towards children of all ages and those with special needs. Stylized type, a fun earth-toned color pallet and loose icons that represent the various facets of the studio, all come together in a balance of clean and professional / warm and inviting. A responsive website is in progress and a line of apparel is being discussed. We look forward to helping them launch this new entity and begin their path of making a difference in the lives of others. Stay tuned. — Brill Creative, for the greater good #yoga #yogakids #branding #logodesign #responsivewebsitedesign

Our Work with Transitions Global

We’ve collected just a small sampling of random materials we’ve completed over the past few years with Transitions Global. To learn more about the life changing work Transitions is doing please visit: http://transitionsglobal.org

Thanks for looking.  – Dan Brill

dog tags_Cambo_144797685_CNC2 EMW2013_FB_Lg_AuctionItems_1

Read more

Responsive Website Design & Development for the Arthritis Foundation’s 2014 Bone Bash

Bone Bash promo comps_Responsive siteBrill Creative is a proud sponsor of the 2014 Arthritis Foundation’s 9th Annual Bone Bash event. We’re helping revamp just about everything and here’s a peek at the latest… a new fully responsive website! Be sure to check out www.bonebash.org and grab your tickets because this event Does sell out. Keep your eyes peeled for more artwork and updates as we get closer to the event. And than you for looking!  — Brill Creative – for the greater good.

 

Brill Creative sponsors 5K benefiting Transitions

We were proud to serve as presenting sponsor of the 2nd Annual Run for Shelter 5k race. A family fun event supporting a very serious cause, we couldn’t have done it without the help of Seemless Printing, Harlan Graphics, Steve Ziegelmeyer and the whole Brill Creative team. Click and Enjoy!

Chase At Run-For-Shelter

Poster Design & DVD Packaging Prowess

Ray’s Music Exchange has become a Cincinnati Jazz/funk/groove institution whose legend, roster of past musicians, and influence spreads from coast to coast. After the success of last year’s inaugural Ray’s Reunion Show, the first live show from the band in 5 years, yielded both excited fans and reinvigorated band members as well as a forthcoming DVD of the show, they have decided to make the reunion an annual event.

With a DVD release party and amazing performance on 10/8/11 at the Southgate House in Newport, KY, Brill Creative was tapped to develop Ray’s Music Exchange’s Live DVD Digipac art and packaging. Armed with photography provided by Noble Visions, copy and content by Brad Myers of Ray’s and specs from DiscMakers, Dan Brill dove into the project.

“We produced a couple of initial concepts and quickly narrowed it down to the one we wanted to run with” said Brill. “The process was pretty smooth and painless. It had to be, as there was little time to get the art ready and have the product produced in time for the scheduled event. The end product turned out very sharp.”



Drop us a line!