Brill Creative was approached to develop concepts around a vacation/travel themed piece of card art for Fifth Third Bank’s new line of custom debit cards that were being rolled out. The team went to work mocking up several rounds of concepts narrowing down ideas throughout the process. The final piece that was chosen is shown here. We worked with one of our amazing photography partners, Jason Koerner Photography out of Miami FL. to get the beautiful Caribbean image used and then set out to find the right combination of plastics and finishing techniques that would really set it off and make it something exceptional.
click here to view larger image
After some exploration and several rounds of proofs with variations of techniques, printing screens and finishes we ended up with an awesome card! The final design was printed using a special screen with a light pass of SS Pearl above the swoosh and no Pearl below the swoosh or in the logos. You can see how cool the effect turned out in the macro shot below. It’s subtle but very neat on the actual finished product. So neat that the card has exceeded all expectations for sales in it’s initial release! We hear that the card has already passed up the Bengals card art that has been part of the 5/3 debit card offering for some time now. That’s the stuff we love to hear. We look forward to rolling out new art with the company in 2012 and continuing to exceed client expectations and sales. To our client: We appreciate the opportunity and creative freedom. Thank you! Kind regards, Dan Brill
http://jasonkoernerphotography.smugmug.com/
https://www.facebook.com/jkoernerphotography
