Ray’s Music Exchange has become a Cincinnati Jazz/funk/groove institution whose legend, roster of past musicians, and influence spreads from coast to coast. After the success of last year’s inaugural Ray’s Reunion Show, the first live show from the band in 5 years, yielded both excited fans and reinvigorated band members as well as a forthcoming DVD of the show, they have decided to make the reunion an annual event.

With a DVD release party and amazing performance on 10/8/11 at the Southgate House in Newport, KY, Brill Creative was tapped to develop Ray’s Music Exchange’s Live DVD Digipac art and packaging. Armed with photography provided by Noble Visions, copy and content by Brad Myers of Ray’s and specs from DiscMakers, Dan Brill dove into the project.

“We produced a couple of initial concepts and quickly narrowed it down to the one we wanted to run with” said Brill. “The process was pretty smooth and painless. It had to be, as there was little time to get the art ready and have the product produced in time for the scheduled event. The end product turned out very sharp.”

For more information on the Ray’s Music Exchange art and packaging project, as well as photos and information from the October 8th live event, visit Brill Creative.

Share this:

In a day long work session, Brill’s team knocked out three concepts, each with strong messages that focused on program benefits.

Dan Brill and his team climbed the Fifth Third tower to present their concepts, enthusiastic and confident that one would emerge victorious and be exactly on point with Fifth Third’s needs. And that’s just what happened…

“The Card That Rocks”

Back at their creative hub, the Brill Creative team went to work refining layouts, writing copy, and arranging photos shoots. In fact, Dan Brill and renowned music photographer Jason Koerner (Jason Koerner’s Facebook Page) met up in Miami, Florida in early summer to direct a photo shoot specifically for the Fifth Third project. The images from that photo session became the essence for what would be the “Card That Rocks” campaign.

Just this past week, Fifth Third launched the campaign to select campuses in the region. CLICK HERE for on-scene photos of the launch at Cedarville University.

The kick-off was a huge success and Fifth Third couldn’t be happier with the marketing and design performance of Brill Creative.

Click here for the full story of the genesis, evolution and launch of Fifth Third Bank’s “The Card That Rocks” student banking campaign.

Share this:

So, why are we so excited, and why aren’t we telling you what the campaign is all about?

We are working hard on creating and connecting all the dimensions that will become the outbound marketing you’ll see in August 2011, and we want to blow your mind all at once with that campaign. However, we have posted video clips on our Brill Creative YouTube channel and photos on our Brill Creative Flickr album to give you a sneak peak into the theme of the campaign… and let me tell you… We Rocked Miami!

A special thanks goes to Jason Koerner for lending his photographic mastery to the shoot. See some of those unedited shots on our Flickr album, and watch for more details in August.

Share this:

Nobody made a greater mistake than he who did nothing
because he could only do a little.
~Edmund Burke

Visit the Run For Shelter Facebook page and ‘Like’ them, become a fan and stay tuned for next year’s event.

https://www.facebook.com/pages/Run-For-Shelter/143670939000652

Learn more on their website: http://runforsheltercincy.org

Share this:

It’s often said that good TV ads should either make you laugh or cry. Apparently, good online ads should make you sweat.

The Online Publishers Association is so adamant about convincing traditional brand advertisers that good display advertising can pack an emotional wallop that it tapped Innerscope, a media research firm that specializes in neuroscience and biometrics.

The OPA’s work with Innerscope goes far beyond the typical online survey. According to the new study, sweating, an increased heart rate, changes in breathing and rapid eye movements are all indications of user-engagement with display ads.

For the study, Innerscope outfitted 100 18- to 54-year-old individuals with biometric monitors (which are worn across one’s chest) and had them visit three different news Web sites: NYTimes.com, CNN.com and MSNBC.com. Each site contained one of the OPA’s signature oversized ad units — the “XXL,” the “Pushdown” or the “Fixed Panel.”

Participants — all of whom were pre-screened to make sure they were frequent online news consumers — each saw six ads during the study, resulting in 600 user sessions. During the sessions, Innerscope monitored users’ physical responses — skin sweat, heart rate and the like — while also monitoring their visual attentiveness.

“We felt that by being able to employ something like this [study] versus having consumers define their experiences, [it would be] much more effective,” said OPA president Pam Horan. “We wanted to create as natural an experience as possible.”

By ensuring a “natural” experience, the study provided some of the most valuable research to date on display advertising and the OPA’s high-impact units, argued Horan. And generally, the OPA units have proved to be attention-grabbing and more important, emotionally resonating. “The questions we asked were, ‘Are they looking?’ ‘Are they fixating?’ and ‘Are they connecting?’” said Horan.

The answer, according to the study, was a resounding yes. A whopping 96 percent of participants were found to have paid attention to the OPA ads.

And even though many of these high-impact units take a moment or two to fully load on a Web page, 67 percent of the study’s participants went back to look at these ads after their first 10 seconds on a particular page.

However, the real payoff was the emotional punch these ads exhibited. Among the respondents who checked out the OPA ads after their first 10 seconds on a page, “[the respondents had] stronger emotional response[s] to the OPA ad units than to the rest of the Web page,” says the report.

Share this: