Posted in 5K, advertising, Charity - Pro Bono, Cincinnati, digital media, marketing, printing, race
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We were proud to serve as presenting sponsor of the 2nd Annual Run for Shelter 5k race. A family fun event supporting a very serious cause, we couldn’t have done it without the help of Seemless Printing, Harlan Graphics, Steve Ziegelmeyer and the whole Brill Creative team. Our raceday photo gallery is filled with great professional images that we’re making available to event participants for free download. Click and Enjoy!
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Fifth Third Bank Vacation Debit Card Art
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Brill Creative was approached to develop concepts around a vacation/travel themed piece of card art for Fifth Third Bank’s new line of custom debit cards that were being rolled out. The team went to work mocking up several rounds of concepts narrowing down ideas throughout the process. The final piece that was chosen is shown here. We worked with one of our amazing photography partners, Jason Koerner Photography out of Miami FL. to get the beautiful Caribbean image used and then set out to find the right combination of plastics and finishing techniques that would really set it off and make it something exceptional.
click here to view larger image After some exploration and several rounds of proofs with variations of techniques, printing screens and finishes we ended up with an awesome card! The final design was printed using a special screen with a light pass of SS Pearl above the swoosh and no Pearl below the swoosh or in the logos. You can see how cool the effect turned out in the macro shot below. It’s subtle but very neat on the actual finished product. So neat that the card has exceeded all expectations for sales in it’s initial release! We hear that the card has already passed up the Bengals card art that has been part of the 5/3 debit card offering for some time now. That’s the stuff we love to hear. We look forward to rolling out new art with the company in 2012 and continuing to exceed client expectations and sales. To our client: We appreciate the opportunity and creative freedom. Thank you! Kind regards, Dan Brill http://jasonkoernerphotography.smugmug.com/
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Tips on how to perform result-oriented on-page SEO for your business website
Posted in advertising, digital media, marketing, SEO, Social Media, Social Networks
Tagged advertising, Brill Creative, Business Website Business Website Design Call To Action Choose Colors Clean Web Design Color Schemes Cool Website Design Design Website Facebook Featured Web Design Featured Website Flash Flash Ads Fl, Technology
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Monday, December 12, 2011 (by Daniel Zayets-Volshin) Place the most important keywords a page targets in its title. Major search engines view keywords contained in the title as the most important; and so, you should help the web crawlers to discover them. Prioritize targeted keywords. The first thing is to make sure your web designer implements proper use of heading tags, for example, h1, h2, h3, etc. Appropriately use these tags to emphasize the main keywords and key phrases each web page targets. Doing this will also help search engines to easily discover your targeted keywords. Create keyword-rich content. Before writing the content of each web page, perform keyword research and analysis. This will guide you on the keywords to use. Create keyword-rich content and effortlessly blend the keywords that generate high volumes of traffic to websites like yours.
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TEDxCincinnati and Brill Creative
Posted in Charity - Pro Bono, consumers, digital media, Social, Social Media, Social Networks, Technology, trends, Uncategorized
Tagged advertising, Brill Creative, Cincinnati, dan brill, design, digital media, marketing, TED, TEDx, TEDxCincinnati, Word Press
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Brill Creative is proud to partner with TEDxCincinnati and the TEDxCincinnatiWomen team to bring this exciting and inspirational event to our area. Much like the TED.com founders we too believe passionately in the power of ideas to change attitudes,lives and ultimately, the world. Visit the site, learn more, get involved or become a sponsor yourself.
Click here for a larger image preview
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Run For Shelter 2012
Posted in Charity - Pro Bono, marketing, Social, Uncategorized
Tagged 5k, Carnival, charity, Cincinnati, dan brill, Pro Bono, Run For Shelter, Transitions, Transitions Global
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The Brill Creative team is proud to be a Presenting Sponsor of the 2012 Run For Shelter 5k and Carnival. This is our second year of involvement and it’s exciting to see the growth and impact we can make collectively when we come together for a common cause. We look forward to working with the RFS team and making this year an extraordinary success! Please join us in this worthwhile cause by claiming a sponsorship level that best suits you. “Nobody made a greater mistake than he who did nothing because he could only do a little.” ~Edmund Burke Follow Run For Shelter on Twitter @run4shltercincy visit their Facebook page and ‘Like’ them, become a fan and stay tuned for all the goodness to come.
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Brill Creative Shows off Music Design and Packaging Prowess
Posted in digital media, marketing, Music, printing
Tagged Brill Creative, dan brill, DVD packaging, graphic design, music artwork, ray's music exchange, southgate house
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Brill Creative develops new packaging for Ray’s Music Exchange Live DVDRay’s Music Exchange has become a Cincinnati Jazz/funk/groove institution whose legend, roster of past musicians, and influence spreads from coast to coast. After the success of last year’s inaugural Ray’s Reunion Show, the first live show from the band in 5 years, yielded both excited fans and reinvigorated band members as well as a forthcoming DVD of the show, they have decided to make the reunion an annual event. With a DVD release party and amazing performance on 10/8/11 at the Southgate House in Newport, KY, Brill Creative was tapped to develop Ray’s Music Exchange’s Live DVD Digipac art and packaging. Armed with photography provided by Noble Visions, copy and content by Brad Myers of Ray’s and specs from DiscMakers, Dan Brill dove into the project. “We produced a couple of initial concepts and quickly narrowed it down to the one we wanted to run with” said Brill. “The process was pretty smooth and painless. It had to be, as there was little time to get the art ready and have the product produced in time for the scheduled event. The end product turned out very sharp.”
For more information on the Ray’s Music Exchange art and packaging project, as well as photos and information from the October 8th live event, visit Brill Creative.
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The Launch of Fifth Third Bank’s “The Card That Rocks” Campus Banking Campaign
Posted in advertising, consumers, digital media, marketing, printing, Technology, Uncategorized
Tagged Brill Creative, Cedarville University, dan brill, Fifth Third Bank
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Brill Creative was proud to be chosen by Fifth Third Bank in April 2011 to introduce the banking leader’s new campus banking program. The team immediately rolled up their sleeves and got to work. After all, college students are bombarded every moment of the day by alluring advertising messages, especially from financial institutions. Brill Creative was not going to let Fifth Third Bank’s program be yet another voice in that noisy space. It was time to be CREATIVE!
In a day long work session, Brill’s team knocked out three concepts, each with strong messages that focused on program benefits. Dan Brill and his team climbed the Fifth Third tower to present their concepts, enthusiastic and confident that one would emerge victorious and be exactly on point with Fifth Third’s needs. And that’s just what happened… “The Card That Rocks” Back at their creative hub, the Brill Creative team went to work refining layouts, writing copy, and arranging photos shoots. In fact, Dan Brill and renowned music photographer Jason Koerner (Jason Koerner’s Facebook Page) met up in Miami, Florida in early summer to direct a photo shoot specifically for the Fifth Third project. The images from that photo session became the essence for what would be the “Card That Rocks” campaign.
Just this past week, Fifth Third launched the campaign to select campuses in the region. CLICK HERE for on-scene photos of the launch at Cedarville University. The kick-off was a huge success and Fifth Third couldn’t be happier with the marketing and design performance of Brill Creative.
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Brill Creative On-Location in Miami Florida for Upcoming Fifth Third Bank Campaign
Posted in advertising, digital media, marketing, printing, Technology
Tagged 5/3 Bank, Brill Creative, dan brill, Fifth Third Bank, financial services, Jason Koerner, marketing, Miami FL
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Earlier this month, we wrapped up a photo shoot in Miami, FL for Fifth Third Bank, powered by the talents of Jason Koerner Photography and the creative guidance of Dan Brill of Brill Creative. The photos will become the creative material for a new marketing campaign to promote Fifth Third Bank’s financial services… and although we’d like to share details at this moment… we are bound to keep the cat in the bag, so to speak. So, why are we so excited, and why aren’t we telling you what the campaign is all about? We are working hard on creating and connecting all the dimensions that will become the outbound marketing you’ll see in August 2011, and we want to blow your mind all at once with that campaign. However, we have posted video clips on our Brill Creative YouTube channel and photos on our Brill Creative Flickr album to give you a sneak peak into the theme of the campaign… and let me tell you… We Rocked Miami! A special thanks goes to Jason Koerner for lending his photographic mastery to the shoot. See some of those unedited shots on our Flickr album, and watch for more details in August.
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Brill Creative & Run For Shelter 2011
Posted in Charity - Pro Bono, marketing
Tagged 5k, Brill Creative, Cincinnati, marathon, Run For Shelter
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Brill Creative recently teamed up to support the first annual Run For Shelter 5k and Carnival that was held April 16, 2011 in Hyde Park. We worked with some of our favorite vendors, like Harlan Graphics and Seemless Printing to have 5k tri-fold brochures and several large banners donated. We also donated ongoing website updates and an HTML email announcement before the event. Despite the Cincinnati weather it turned out to be a great success, raising money for Transitions Global and making a difference in the lives of many. Nobody made a greater mistake than he who did nothing Visit the Run For Shelter Facebook page and ‘Like’ them, become a fan and stay tuned for next year’s event. https://www.facebook.com/pages/Run-For-Shelter/143670939000652 Learn more on their website: http://runforsheltercincy.org
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OPA Ad Study Toys With Folks’ Emotions
Posted in Uncategorized
Tagged advertising advertising Apple broadband business buzz marketing charity Cincinnati Cincinnati Marketing & Designs communication consumers customer loyalty dan brill danbrillDesigns design digital
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Nov 2, 2010 It’s often said that good TV ads should either make you laugh or cry. Apparently, good online ads should make you sweat. The Online Publishers Association is so adamant about convincing traditional brand advertisers that good display advertising can pack an emotional wallop that it tapped Innerscope, a media research firm that specializes in neuroscience and biometrics. The OPA’s work with Innerscope goes far beyond the typical online survey. According to the new study, sweating, an increased heart rate, changes in breathing and rapid eye movements are all indications of user-engagement with display ads. For the study, Innerscope outfitted 100 18- to 54-year-old individuals with biometric monitors (which are worn across one’s chest) and had them visit three different news Web sites: NYTimes.com, CNN.com and MSNBC.com. Each site contained one of the OPA’s signature oversized ad units — the “XXL,” the “Pushdown” or the “Fixed Panel.” Participants — all of whom were pre-screened to make sure they were frequent online news consumers — each saw six ads during the study, resulting in 600 user sessions. During the sessions, Innerscope monitored users’ physical responses — skin sweat, heart rate and the like — while also monitoring their visual attentiveness. “We felt that by being able to employ something like this [study] versus having consumers define their experiences, [it would be] much more effective,” said OPA president Pam Horan. “We wanted to create as natural an experience as possible.” By ensuring a “natural” experience, the study provided some of the most valuable research to date on display advertising and the OPA’s high-impact units, argued Horan. And generally, the OPA units have proved to be attention-grabbing and more important, emotionally resonating. “The questions we asked were, ‘Are they looking?’ ‘Are they fixating?’ and ‘Are they connecting?’” said Horan. The answer, according to the study, was a resounding yes. A whopping 96 percent of participants were found to have paid attention to the OPA ads. And even though many of these high-impact units take a moment or two to fully load on a Web page, 67 percent of the study’s participants went back to look at these ads after their first 10 seconds on a particular page. However, the real payoff was the emotional punch these ads exhibited. Among the respondents who checked out the OPA ads after their first 10 seconds on a page, “[the respondents had] stronger emotional response[s] to the OPA ad units than to the rest of the Web page,” says the report.
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