We recently got a call from the marketing team at AAA Allied Group. Their go-to agency had fallen short on some recent deliverables leaving the team in a bind to get some solid concepts. AAA had recently purchased Rainbow Car Wash, a long standing neighborhood favorite for many, and is in the process of a name change and renovation. They needed fun, branded concepts that stayed true to the old-school, retro vibe of the car wash so many had grown to love. They needed to convey the name change to ‘AAA Auto Wash’ as well as other key factors such as: no AAA membership required, same great service as always, no tipping, and that enhancements were being made that would allow for an even better, faster car wash experience. Our writer set out on task by first visiting the car wash herself and experiencing Rainbow first hand. She took notes and photos and reported back. We got to work developing some fun copy approaches and researching vintage signage that felt appropriate. In the end we developed a great set of materials: banners, signage, window clings / floor graphics and coupon flyers. The AAA team all loved the end product. And we delivered on very short notice while sticking to the budget. Included here is just one of the initial concept sets we provided. Thanks for looking, Dan
I feel very blessed to be handling the complete brand overhaul for Transitions Inc Northern Ky. Here’s a peek at where things are so far: The logo and identity is well under way with a slew of materials on the plate for development…
Our thought process for this mark: The triangle and circle tie into AA and recovery … the Pyramid is the strongest physical shape and equals: Unity / Recovery / Service… as well as a 3 part disease: Physical / Mental / Spiritual. The circle equals: oneness / unity / perfection.
The Phoenix is symbolically synonymous with the addict hitting bottom, then picking themselves back up and taking the necessary steps towards their recovery. It’s also, in my eyes, symbolic of relapse and the unfortunate fact that relapse is a part of recovery for the majority. It rises and falls and rises again… always coming back from the ashes… “fall seven times stand up eight”
We’ll continue to post additional creations as we move through print collateral, print & digital advertising campaigns, video and photo shoots, fundraising campaigns, a new responsive website and lots more.
Thanks for looking and please check out their FB page, like it, share it and make others aware of the life saving work this long-standing and highly successful local organization is doing.
#branding #brillcreative #transitionsinc #addiction #recovery #AA
Credits: post and template inspired by the amazing and ultra talented Canadian Pauline Cabrera @. Known for potent & thought provoking Blog headlines (like this one), blog posts and absolutely stunning templates similar to the one you see below. Check her out.
As most of you may already know, Twitter has rolled out their brand new design for everyone. Here’s some info and a template to help you get the most out of it without pulling your hair out.
TWITTER HEADER SIZE
Recommended Dimensions (6-10-14)
Twitter’s recommended dimensions for header photo is 1500px in width X 500px in height. But the size that we’ve found works really well is:
- 1500px (width) X 421px (height)
Twitter’s new header setup can be a bit complicated. You will lose the original quality of your image after the upload, so I suggest you to save your work in its highest quality.
Another problem is, the whole content of your image won’t fit in the header since it automatically gets cropped and upscaled for some reason, so you need to know the “visible” and “invisible” areas to make sure your followers can view what you want them to see on your header photo. Here’s the template I’ve made:
Click the image above to download the original size.
- This template has been tested in different screen resolutions and in Twitter app using iPhone (5).
- Do not add anything in the “invisible areas” or they will not show up.
- You may still use the “invisible on iPhone app” parts but I suggest not to put anything important in those areas.
If you need help designing a creative new Twitter Header or any other custom graphics please don’t hesitate to reach out, we’re happy to discuss it with you:
We’re very pleased to share another Brand Development project we’ve been working on for GateWay Community Outreach in San Jose CA.
Their mission: GateWay Community Outreach makes life better for people through visionary leadership, strategic partnerships, practical solutions, innovative initiatives, and resource development.
From partnering with orphanages in Thailand, Guatemala and India to Community and Family events like coat / food / and toy drives, feeding the homeless and working with children & youth through clubs and school partnerships… GCO is truly making an incredible impact in the lives of many.
We look forward to sharing the rest of their brand marketing materials soon along with a new responsive website and information on some of their upcoming 2014 projects.
— Brill Creative, for the greater good #sanjose #givingback #helpingothers #silicon-valley
We’ve been busy in the studio and kinda quiet on the social channels lately, so here’s a peek at one of the new brand development projects we are working on: YogaPro Academy & Wellness will offer a unique blend of Yoga & Meditation geared towards children of all ages and those with special needs. Stylized type, a fun earth-toned color pallet and loose icons that represent the various facets of the studio, all come together in a balance of clean and professional / warm and inviting. A responsive website is in progress and a line of apparel is being discussed. We look forward to helping them launch this new entity and begin their path of making a difference in the lives of others. Stay tuned. — Brill Creative, for the greater good #yoga #yogakids #branding #logodesign #responsivewebsitedesign
We’ve collected just a small sampling of random materials we’ve completed over the past few years with Transitions Global. To learn more about the life changing work Transitions is doing please visit: http://transitionsglobal.org
Thanks for looking. – Dan Brill
Brill Creative is a proud sponsor of the 2014 Arthritis Foundation’s 9th Annual Bone Bash event. We’re helping revamp just about everything and here’s a peek at the latest… a new fully responsive website! Be sure to check out www.bonebash.org and grab your tickets because this event Does sell out. Keep your eyes peeled for more artwork and updates as we get closer to the event. And than you for looking! — Brill Creative – for the greater good.
We’ve been hard at work on yet another RFP win! This time it’s for MCNi – Mobile Commerce Network Inc.
BC has been tasked with: a new logo and identity development, brand overhaul, new core website as well as UI/UX for their client facing web portals (served up primarily via iPads), mobile icon sets, and collateral / presentation templates. Good stuff!! Here’s a peek at where we are so far.
More about the client, in their words: “MCNi is a software development, support and distribution company with offices across the United States. We develop mobile distribution, warehousing, manufacturing and retail systems designed to improve efficiencies and eliminate manual tasks. All of our solutions are built around our motto – Our Job is to Understand You.”
More to come as we finalize and revitalize this brand! Thanks for looking. db